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Guide

Connect Meta and send an ad paused

Connect your Meta ad account, fill in the send form field by field, and see exactly what Chrishi creates on Meta: a campaign, an ad set and an ad, all paused until you switch them on.

Updated October 20, 2026 · 5 min read · 10 credits per send

One time only

Connect Meta

Chrishi needs a connected Meta ad account before it can save a draft or send one. You do this once per workspace.

  1. Open Integrations

    In the sidebar, open Settings and choose Integrations. Under Ad Networks, find Meta (Facebook & Instagram).

    The Integrations screen before and after you connect Meta. A drawing, not a screenshot.
  2. Press Connect

    Meta opens its own permission window. Approve access there. If you say no, you come straight back to Chrishi and nothing is saved.

  3. Check the card

    When you return, the card says Connected. If it ever says Token expired, press Reconnect and approve access again.

    Chrishi keeps the access token encrypted. Revoke on the same card deletes it.

The promise

What paused means

When you send, Chrishi creates a campaign, an ad set and an ad in your ad account. All three are created paused: nothing can spend until you switch them on in Ads Manager.

Chrishi

  • Your finished ad
  • Your ad text and link
  • Your daily budget

Meta Ads Manager

  • Campaign · PAUSED
  • Ad set · PAUSED
  • Ad · PAUSED

You

Activate

in Ads Manager, when ready

Tracking starts only after you activate.

Chrishi never changes a campaign from paused to active. That switch only exists in Ads Manager, and only you press it.

Before the send

Save a draft

Image ads. Tick the ads you want in your Image Ads library and choose Save as campaign draft. The button stays greyed out until a Meta ad account is connected, and nothing is sent: the draft stays in Chrishi until you send it from its own page.

The Image Ads library once you tick some ads. A drawing, not a screenshot.

Video ads. On the finished video, press Send to Meta (the button shows its price) to open the send sheet. If Meta is not connected yet, the button reads Connect Meta to send instead.

Carousels and slideshows are not sent. Download them from Image Ads instead; nothing is charged. Only a single image ad or a finished video ad can be sent.

The send form

Fill in the form

The draft page has a Send to Meta card. Your saved ad copy fills the text fields; type over any of them to change what is sent.

Screenshot of the Send to Meta card on a campaign draft: daily budget, objective, destination link, the saved copy for two ads, optional copy overrides and the Send to Meta (paused) button
Screenshot of the current app
The Send to Meta fields and the rule for each
FieldRule
Daily budget (USD) At least $5 a day. Meta charges it only after you activate the campaign there.
Objective Sales, Traffic or Engagement. Video Ads calls it the goal.
Destination link A full https:// link. Clicks go through Chrishi’s tracking link first, then land here.
Primary text Up to 125 characters.
Headline Up to 27 characters.
Description Up to 27 characters. Optional.
Button Image ads: chosen from the words printed on your ad’s button, Shop Now, Learn More, Sign Up, Download, Get Quote, Subscribe or Contact Us. Video ads: you pick it.
Ad account The Meta ad account you connected. With more than one, Video Ads asks which.
  • Text over a limit is refused before sending, never cut. Chrishi asks you to shorten it, and nothing is charged.
  • If your text uses a phrase from your never-say list, or leaves out your disclaimer, Chrishi shows a Check before sending note first. You can still send it as it is.

On Meta

What Chrishi creates

Press Send to Meta (paused) — 10 credits and Chrishi creates five things in your ad account. The three that can spend, the campaign, the ad set and the ad, are all created paused.

  1. Your picture goes in

    Your image or video is uploaded to your ad account.

  2. A campaign

    Created paused, with the objective you chose.

  3. An ad set

    Created paused, with your daily budget.

  4. A creative

    Your text and your tracking link, in one ad creative.

  5. The ad

    Created paused: one for each picture in the draft.

Afterwards

After you send

The campaign, the ad set and the ad are waiting in your ad account. Open Ads Manager, check them, and switch them on when you are ready.

  • Sent image ads wait under Sent to Meta in your Image Ads library.
  • Every sent ad links through route.chrishi.co, so clicks on it are counted per tracking link in your workspace.
  • Spend and results are in Ads Manager, where you control them. Pausing, resuming and budget changes are yours there too.
Screenshot of the Image Ads library on its Sent to Meta tab: four ads, each marked Sent to Meta, with its product and prediction score
Screenshot of the current app

The numbers

What it costs

One send
10 credits, image or video. One send covers every ad in the draft.
If the send fails
The 10 credits come back. A send refused before it starts is never charged.
Interrupted send
Send again with the same settings to finish it. If it was already paid for, you are not charged twice. Different settings need a cloned draft.
Sending twice
A draft that has been sent cannot be sent again. It is already waiting, paused, in Ads Manager.
Carousels and slideshows
Not sent, and nothing is charged. Download them from Image Ads.

Good to know

If something goes wrong

Save as campaign draft is greyed out
No active Meta ad account is connected. Connect one on Integrations, then try again.
“Reconnect your Meta account before sending.”
The connection has expired. Press Reconnect on the Meta card on Integrations, then send again.
“Daily budget must be at least $5/day.”
Meta needs at least $5 a day. Raise the budget and send again.
“Destination must be a full https:// link.”
Add the whole address, starting with https://.
Text over a limit
Primary text is limited to 125 characters, the headline and description to 27. Shorten the text and send again.
Not enough credits
A send needs at least 10 credits in your balance. Chrishi stops before it sends.

Still stuck? Tell support what you were doing: the screen, what you expected and what happened.

Next guide From your store URL to a paused Meta ad Paste your store address, claim the preview, brief a batch, edit in Canvas and send one ad to Meta paused: ten steps to an ad you switch on yourself. Updated October 20, 2026 · 6 min read · 35 credits for a 5-ad batch and one send

Try the steps on your own store.

One free ad concept from your public pages, or start with 25 free credits.