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Guide

From your store URL to a paused Meta ad

Paste your store’s address, claim the preview, make a batch, fix what you want in Canvas and send one ad to your Meta account paused. Ten steps, each with its cost and what to do if it goes wrong.

Updated October 20, 2026 · 6 min read · 35 credits for a 5-ad batch and one send

Steps 1 and 2

Get your preview

The start is free: a preview from your own site, then a free account to keep it.

  1. Paste your store’s address on the home page Free

    Chrishi reads your public pages and builds one ad concept from them. Nothing is saved to an account, and a preview you do not claim is deleted after 24 hours.

    The form on the home page. A drawing, not a screenshot.

  2. Claim it with a free account

    Sign up with your email or with Google and the preview becomes yours, along with 25 free credits. No card is needed.

Steps 3 to 6

Make the ads

Check what Chrishi learned about your brand, add the product, brief a batch and look it over.

  1. Check your brand kit

    Chrishi read your logo, colours, typeface and tagline from your site. Open Brand Hub and correct anything that is off: upload a logo, change a colour or choose a typeface. Every ad uses what is saved here.

    Screenshot of Brand Hub: a logo upload area with the Forma logo in place, and the colour palette with a primary, a secondary and an accent colour
    Screenshot of the current app

  2. Add the product

    A physical product needs a photo from your catalog. Upload one and Chrishi removes its background, or bring your products in from a connected store. For software, services and brands you give a name and the facts the ad may use instead.

    Screenshot of the product choice in the Image Ads brief: three product cards marked Ready, each with its number of photos, and an Add product tile
    Screenshot of the current app

  3. Brief the batch 5 credits an ad

    Choose a format and a layout, say what you are advertising and what the ad should say, then pick your sizes. Before you press Generate, the bar at the bottom shows what the batch will cost.

    Screenshot of the layout picker in the Image Ads brief: four layout cards, one of them selected
    The layout picker
    Screenshot of the bar at the foot of the Image Ads brief: one ad, five credits, the credits left, and the Generate button
    The cost, shown before you generate

  4. Review the ads and, if you want, open Canvas

    Your product photo is placed as it is and your words are typed, so a fix is an ordinary edit. Open an ad in Canvas to move, retype or restyle anything, then export it as a PNG.

    Screenshot of Canvas: an ad with the headline “A different shade.” over a sneaker, with Meta’s keep-out strips tinted along the right edge and the bottom
    Screenshot of the current app

Steps 7 and 8

Send one, paused

Sending takes a connected Meta ad account and a draft. Everything Chrishi creates on Meta arrives paused.

  1. Save as a campaign draft

    Tick the ads you want and choose Save as campaign draft. Nothing is sent yet: the draft stays in Chrishi until you send it from its own page.

    Connect Meta first. Open Integrations (under Settings in the sidebar) and press Connect on “Meta (Facebook & Instagram)”. Until a Meta ad account is connected, the Save button stays greyed out.

    Integrations, before and after you connect. A drawing, not a screenshot.
    The library once you tick some ads. A drawing, not a screenshot.

  2. Send to Meta (paused) 10 credits

    On the draft page, set a daily budget of at least $5, choose an objective and add your destination link. Your saved ad text is sent as it is; type your own to replace it (primary text up to 125 characters, headline up to 27, description up to 27). The button reads Send to Meta (paused) — 10 credits, and the credits come back if the send fails.

    Screenshot of the Send to Meta card on a campaign draft: daily budget, objective, destination link, the saved copy for two ads, optional copy overrides and the Send to Meta (paused) button
    Screenshot of the current app

Steps 9 and 10

Switch it on and watch

The last two steps are yours. Chrishi never changes a campaign from paused to active.

  1. Activate in Ads Manager

    The campaign, the ad set and the ad are waiting in your ad account, all paused. Open Ads Manager, check them, and switch them on when you are ready. That switch only exists in Ads Manager, and only you press it.

    The three things Chrishi creates, as they wait in Ads Manager. A drawing, not a screenshot.

  2. Watch the clicks

    Every sent ad links through route.chrishi.co, so clicks are counted per tracking link in your workspace. Spend and results are in Ads Manager. Sent image ads also wait under Sent to Meta in your Image Ads library.

    Screenshot of the Image Ads library on its Sent to Meta tab: four ads, each marked Sent to Meta, with its product and prediction score
    Screenshot of the current app

The numbers

What it costs

The preview
Free. A free account starts with 25 credits.
A batch of 5 ads
5 × 5 credits = 25 credits, shown before you generate.
One send to Meta
10 credits, refunded if the send fails.
This whole guide
35 credits for a 5-ad batch and one send.
On the free credits
Make 3 ads and keep 10 for the send: 3 × 5 + 10 = 25 credits.

Good to know

If something goes wrong

Not enough credits
Chrishi checks your balance before paid work starts and stops before it charges you.
Only part of a batch arrives
The missing share is refunded. If nothing arrives, everything still outstanding is refunded.
Save as campaign draft is greyed out
No active Meta ad account is connected. Connect one on Integrations, then try again.
Chrishi asks you to reconnect Meta
The connection has expired. Press Reconnect on the Meta card on Integrations, then send again.
Text over a limit
Chrishi asks you to shorten it before sending. Nothing is cut and nothing is charged.
The send fails
The 10 credits come back. Send again with the same settings to finish it.

Still stuck? Tell support what you were doing: the screen, what you expected and what happened.

Next guide Your first Image Ads batch The five choices behind every Image Ads batch: format, layout, subject, message and destination, plus what a batch costs, refunds and downloads as. Updated October 20, 2026 · 5 min read · 5 credits per ad

Try the steps on your own store.

One free ad concept from your public pages, or start with 25 free credits.

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